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Popular Japan-Based Hospitality Group LIVELY HOTELS Launches Highly Lively, Its First Original IPA Beer

Popular Japan-Based Hospitality Group LIVELY HOTELS Launches Highly Lively, Its First Original IPA Beer

The beer draws inspiration from the exhilaration of travel, and the hotel's vibrant atmosphere enhances the experience.

Popular Japan-Based Hospitality Group LIVELY HOTELS Launches Highly Lively, Its First Original IPA Beer
Highly Lively, the first original IPA beer from LIVELY HOTELS

The beer draws inspiration from the exhilaration of travel, and the hotel's vibrant atmosphere enhances the experience.

LIVELY HOTELS, a leading hospitality company created by popular Japan real-estate developer Global Agents, just announced the launch of its newest original IPA beer, Highly Lively. The beer is a tribute to the lively and dynamic atmosphere of LIVELY HOTELS' properties, which are known for their exceptional hospitality, vibrant ambiance, and high energy.

Highly Lively is a full-bodied and well-balanced IPA that showcases a beautiful blend of hops and malts. It has a bright, citrusy aroma that delights the senses and a smooth, crisp finish that makes it the perfect beer to enjoy on any occasion. The beer has an ABV of 6.5%, making it perfect for those who appreciate a full-bodied IPA with a little extra kick.

"We are thrilled to introduce Highly Lively, our latest original IPA beer, to our guests and beer enthusiasts alike," said Takeshi Yamasaki, CEO of Global Agents. "We wanted to create a beer that not only tastes great but also reflects the energy and atmosphere of our hotels. We are confident that Highly Lively will become a fan favorite among our guests and beer enthusiasts."

The creation of Highly Lively is a testament to LIVELY HOTELS' commitment to delivering outstanding service and amenities that cater to the needs of today's modern traveler. The company has always believed in offering guests a memorable experience that is unique to each of its properties. Highly Lively is an extension of this philosophy and a reflection of the vibrant atmosphere that can be found at LIVELY HOTELS' properties.

The brewing of this new beer was done in collaboration with SETOUCHI, a local craft brewery from the Kanagawa prefecture, particularly known for its exceptional quality. The brewery's experienced brewmasters worked closely with Lively Hotels' team to create a beer that captures the essence of Lively Hotels' properties. The result is Highly Lively, a beer that is full of flavor and character. It has been meticulously crafted using only the finest ingredients, including carefully selected hops and malts. The beer's flavor profile is complex and balanced, with a smooth finish that lingers on the palate.

Highly Lively IPA will be available starting April 29 at all LIVELY HOTELS properties. Guests can enjoy the beer in the dynamic atmosphere of the hotels or take a taste of the lively energy with them wherever they go.

Global Agents, the parent company of LIVELY HOTELS, was founded in 2005 and has enjoyed great success in the Japanese rental market with Social Apartment, their brand of co-living spaces. The company has since expanded exponentially, launching six different brands of lifestyle hotels across Japan. In 2020, they consolidated all of their brands under the name LIVELY HOTELS. With a current portfolio of 11 hotels and over 50 co-living apartments, Global Agents has become a prominent player in Japan's hospitality industry. The company puts a focus on exceptional hospitality and memorable experiences and has established a reputation for delivering outstanding service and amenities that cater to the needs of today's modern travelers.

Contact Information:
Zacharie Coskun
International Marketing Manager
[email protected]
+81-3-6433-5792


Original Source: Popular Japan-Based Hospitality Group LIVELY HOTELS Launches Highly Lively, Its First Original IPA Beer
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Palau President vows support of Hawaii's eco-initiatives

Organized by the nonprofit Kanu Hawaii, Volunteer Week Hawaii expands this year to encompass volunteer opportunities, events and initiatives all April long. The month-long celebration of volunteerism includes more than 800 opportunities in the works and 400 events that the public can participate in and has brought international leadership to participate and endorse Hawaii's efforts for Earth Day.

Taking inspiration from the Palau Pledge, a world-first tourism initiative, Kanu Hawaii led the creation of Hawaii's version; committed to the respect and care of Hawaii. On April 21, business leaders, dignitaries and government officials including the President of Palau, Hawaii Governor Josh Green and Oahu Mayor Rick Blangiardi came together to sign the pledge and urge for its adoption in all sectors. In attendance was the President of Palau, Surangel Whipps Jr., who spoke on the genesis and impact of the Palau Pledge, which the Hawaii Pledge was modeled after. The Palau passport pledge requires the signature of all those entering its country to be environmentally conscious while a guest of the island nation. It has garnered international attention since its kick-off at the United Nations in 2017. More about the Palau Pledge: https://vimeo.com/251574951

Hawaii is the last place in the U.S. in which the sun will rise on Earth Day. More than 100 countries are anticipated to join in celebration of a moment of peace. Kanu Hawaii will host E Ala Ē, a Hawaiian chant that will unite voices from across the Hawaiian islands on Earth Day. This year they will be joined by spiritual leaders from more than 100 countries including Palau, Mexico and India who will share a global moment of peace at sunrise in their time zone. Groups across Hawaii will gather from the highest peaks of Maui's Haleakala to the shores of Oahu's eastern coast and at sea, as canoes venture out of Hilo Bay. They will congregate in sacred Hawaiian spaces and places, urban centers and along the coastlines. Hawaii participants will share a chant that will begin at 6:07 am sunrise in paradise. 

Later that morning on Earth Day, Hawaii aims to set the stage with the largest statewide dive cleanup in partnership with PADI and Aqualung, which include hundreds of divers at more than 10 coastal areas of every major Hawaiian island. The goal is to remove thousands of pounds of trash littering the ocean and coastal waters of the islands. An estimated 15 to 20 tons of marine trash are being washed up on the shores of Hawai'i every year, 96 percent of which is made from plastic material.

For images and video of 2023 Earth Day Events in Hawaii by noon HST: https://www.dropbox.com/sh/rpjbqrjzez3bmui/AABbDT-7BfdPar3EdgD_LcPia?dl=0

Contact Information:
Jacque Vaughn
President
[email protected]
6199615553


Original Source: International Leaders Come to Hawaii to Celebrate Pledge to Our Keiki, Hawaii's Largest Dive Clean Up & Global Moment of Peace International Leaders Come to Hawaii to Celebrate Pledge to Our Keiki, Hawaii’s Largest Dive Clean Up & Global Moment of Peace
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